Social media is one of the most important aspects of digital marketing, as it allows businesses to connect with their target audience on popular platforms. Social media managers are responsible for managing social media profiles, creating campaigns, developing strategies to increase followers, and monitoring analytics. As a social media manager, you can work for large corporations and startups from various sectors and manage their official accounts and activities. You can also help influencers and celebrities by setting up and managing their social media profiles.
PPC specialists are responsible for planning advertising campaigns, monitoring existing campaigns and optimizing them, and reviewing analytics to create performance reports. They work closely with business managers and decision makers to create campaigns that meet the company's requirements. In recent years, there has been a shift in marketing, moving from “hard selling” to offering valuable content as a tool for generating leads. This has led to an increased demand for content strategists.
The role of a content strategist within the marketing team is to develop a strategy that aligns with both the business objectives of the company (or the customer) and the customer's needs. They do this by planning relevant, high-quality content that provides some kind of intrinsic value to the reader. This type of content, which is usually a mix of long and short text, images, videos and infographics, promotes the brand as an authority in the field, builds trust among potential customers, and provides opportunities for the content team to increase website traffic through techniques such as creating backlinks and SEO. Content strategists will not only plan the content to be published, but will also work closely with the SEO team to write detailed reports for freelance or in-house writers, perform competitive analysis, and perform content audits.
Depending on the size of the team, the content strategist may be responsible for writing, editing, and publishing content himself when no other content producers are available. SEO specialists are essential for any company with an active online presence. SEO or search engine optimization helps send users to the content they are looking for by carefully placing specific keywords in relevant, high-quality content on a website or blog, increasing its visibility on search engines such as Google or Bing. The SEO specialist is responsible for researching and identifying those keywords before making sure that the content is designed to include them naturally.
When this is successful, the content of a blog or website advances in the search results and reaches more people who want or need the product the company sells. Ultimately, SEO should lead target users to find content that is beneficial to them. When this happens, user trust in the brand increases and the company sees an increase in both conversions and returning customers. Working as an SEO specialist can also be profitable; learn more about their salaries in this post. Digital marketing managers are responsible for ensuring successful operation of digital channels and campaigns that generate new leads, promote the brand and contribute to overall growth.
The size of the company will determine how practical they are when it comes to executing tasks, but they will usually work closely with community and social media managers as well as marketing directors to ensure that messages are aligned and tasks are distributed among the right people. In addition to working closely with other members of the marketing team, digital marketing managers must frequently collaborate with members of the content production team such as copywriters, graphic designers and cameramen; they must also work on strategy and planning with members of sales teams to ensure objectives are aligned and met. Digital marketing managers require a variety of skills and knowledge from different tools; talk to a program advisor to discuss career change options and find out how you could become a digital marketer ready to work from scratch in 4-7 months backed by CareerFoundry's employment guarantee. According to LinkedIn, “digital marketing specialist” is one of the 10 most in-demand jobs with 860,000 job offers; most sought-after experience includes social media, content strategy, SEO, analytics etc. Email marketers create campaigns that connect businesses with customers and generate sales; they write email templates as well as increase customer lists and establish customer relationships. SEO specialists must master all Google tools (i.e., Google Analytics) while some employers may prefer job applicants with experience in computer science or programming (although formal degree is not strictly necessary).
Most surveyed by PayScale professional surveys say they are “very satisfied” with their work as digital marketing strategists; those who work as email strategists, social media strategists or digital graphic designers also give their work high satisfaction ratings. Product marketers manage market positioning and messaging for new products/features; they acquire skills through extensive practice in various projects that allow them to create/execute their own digital marketing campaigns; conduct competitive research including searching/analyzing competitive marketing/sales materials; email marketing specialists have specific objectives such as developing designs for digital publications; creating visual guidelines for social media; developing brand manuals etc. Jobs in digital marketing were already growing even before pandemic but COVID-19 has significantly affected both labor market/consumer behavior; according to LinkedIn survey majority of those surveyed say they are “very satisfied” with their work as digital marketers.
